Rates are different for every project, but it’s nice to have a vague guideline.

Broadly speaking, I charge $80/hour for copywriting and content marketing.

Short-form web content involves more specialist content-marketing design, and products like landing pages involve highly specialized marketing skills aimed at engaging and converting readers in as few words as possible, and I typically charge somewhere in the region of $1000.

My day rate is $450.

Is that a lot? A little?

According to the ProCopywriters UK, it’s about average for a skilled copywriter.

Can you get copywriters for cheaper? Yes, you can, and the difference in quality really shows.

It’s important to think of copywriting as an investment crucial to the success of your business — a landing page, the first page a customer sees when they visit your website, needs to be perfect.

Customers decide whether to stay on a page or not within the first five seconds, and that decision is almost entirely influenced by the quality and purpose of the page copy.

Make sure your business has the best copy possible to maximize sales and conversions.

For price quotes, contact me at conor@writtencraft.com — I look forward to learning more about your project!