Fig. 01 — DeFi content strategy

Words that move markets.

Ten years in content · seven in crypto

I write the copy that converts, the articles that rank, and the whitepapers that raise rounds. Senior editor background, three head-of-content roles, and enough time in DeFi to tell a real mechanism from a marketing one.

Engagement · statusOPEN

Monthly retainer

Owned content calendar, shipped weekly.

Whitepaper & launch docs

Fixed scope, two-week lead time.

SEO programme

Research, brief, produce, measure.

Full-time roles

Not currently available.

10+Years in content
#1SERP rankings achieved
7Years in crypto / DeFi
Head of content roles

Core capabilities


04 modules
Search

SEO & keyword strategy

SEMrush-led keyword and competitor research mapped to a calendar. Campaigns that reach #1 in competitive crypto SERPs.

Editorial

Journalism & reporting

Senior editor at Crypto Briefing, CCN and Crypto Globe. I know how to pitch a story and how to publish one that holds.

Technical

Whitepapers & long-form

DeFi protocols, L2s, NFT platforms. Depth that survives an engineer’s read and still lands with an investor.

Brand

Marketing copy

Blogs, speeches, email newsletters, product decks. One voice across every format your brand ships.

Tell me what you’re launching.

A short call, an honest scope, and a number. If I’m not the right person for it, I’ll say so.